Krannert Center: Spring Campaign

"Experience Ribbiting Theater" is a conceptual spring seasonal campaign developed for the Krannert Center of the Performing Arts at the University of Illinois, Urbana-Champaign. The campaign was designed to introduce children ten and under to the performing arts through an approachable, playful visual identity centered on the theme of frogs; an animal naturally associated with spring and well-suited to capture a young audience's imagination. The branding achieves its sense of childlike warmth through simple imagery, soft watercolor textures, and expressive typography. The program was produced in InDesign, with supporting assets and signage developed in Photoshop and Illustrator.